![]() ![]() Walk down a small flight of stairs and you’re in a genuine old hole-in-the-wall hot dog restaurant.” – Jonah Berger “It’s marked by a large red hot-dog-shaped sign with the words ‘eat me’ written in what looks like mustard. For more, visit his website, Social Currency A Hot Dog Diner His research has also been featured in The New York Times Magazine’s annual “Year in Ideas” issue.īerger has been recognized with awards for both scholarship and teaching, including being named Wharton’s “Iron Prof.” He lives in Philadelphia, Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, The Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, Businessweek, and Fast Company. Campbell Assistant Professor of Marketing at The Wharton School at the University of Pennsylvania. According to Book Jacket: Jonah Berger is the James G. ![]()
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